McCain-Plumber campaign tries open-source marketing

Posted by Rob Walker on October 20, 2008
Posted Under: Advertising,Politics,The People's Marketing

The campaign wants “to hear from you and share your story with the American public. It’s simple … make an ad telling us why you are “Joe the Plumber” in 30 seconds and your video could end up on the air as a TV ad.”

  • Be creative! The video that most effectively tells why you are Joe the Plumber will be featured in a TV ad.
  • Tell us why you are like Joe the Plumber.
  • How would Barack Obama’s plan to “Spread the Wealth Around” hurt you?

Etc.

Details here. Via The Stump.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

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