In The New York Times Mazine: Kiva.org

EXTRA HELPING:
What happens when a philanthropic project becomes so popular it has trouble keeping up with demand?

This week Consumed looks at Kiva.org, which connects developing world entrepreneurs with people in the First World willing to make interest-free microloans. Maybe you’ve heard of Kiva: Its innovative model has been praised by everyone from Bill Clinton to Oprah Winfrey.

In fact, it’s partly because of all the attention that Kiva has had to cap loans at $25, to let more loaners participate. As a spokeswoman says: “We don’t want people coming to the Web site who want to make a loan and there’s no one to loan to.”

Read Consumed in the January 27, 2008, issue of The New York Times Magazine, or here.