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. With In The New York Times Mazine: “Bush’s Last Day” Memorabilia
NEGATIVE CAMPAIGN
Winning consumer votes by catering to political disdain.
In Consumed this week, a look at a business with a rather broad potential audience — but also a built-in expiration date.
Given all the excitement generated by heated contests for both the Democratic and Republican presidential nominations, it’s easy to forget that the current resident of the White House will not be moving out for nearly a year.
Then again, maybe you know precisely when that particular change occurs, since the date — Jan. 20, 2009 — has found its way onto a variety of buttons, bumper stickers, T-shirts and even golf balls and hot sauce. In fact, the rendering of that date as 1.20.09 was trademarked by a small company that sold more than $1 million worth of “Bush’s Last Day” merchandise in 2007.
Read the column in today’s issue of the New York Times Magazine, or here.
The Consumed archive is here, and FAQ is here. The all-new Consumed Facebook page is here.
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Reader Comments
I was actually thinking of you yesterday when I was driving my car behind someone with a similar bumper sticker. The sticker I noticed was a DIY, at least it looked handmade, sticker that said:
BUCK
FUSH
What was beautiful about this was that it was on the back of a white Dodge Ram pickup driven by a gentleman in a brown cowboy hat. I wanted to take a picture to send to you so bad. I knew you would appreciate the irony in that scene.
But as I was driving after that I was actually thinking about anti bush countdown products. Thanks for the prescient story.
Brian! You old man. What a pleasure to find you here. I would’ve loved the pic, but I’ll settle for this. Thanks for it, and all best to your crew. ..