In The New York Times Magazine: KRINK

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A specialty ink with a graffiti past aims for the broader market.

Back in the 1990s, graffiti writer KR invented his own ink. Over time, KR’s ink has become KRINK, a brand of inks and markers (and T-shirts sold at places like Colette and Alife.)

Of course KR, now known as Craig Costello, isn’t positioning KRINK as vandal supplies, but rather as a creative tool. For one thing, the market for the street art aesthetic and influence is a lot bigger than the market of actual street artists.

Read the column in the February 24, 2008 issue of The New York Times Magazine, or right here.

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