Etsy (& Cyberoptix Tie Lab) on Martha

Posted by Rob Walker on February 27, 2008
Posted Under: DIYism,Subculture Inc.,Update

Martha Stewart will be doing an Etsy-focused episode this Friday. While Etsy was at the center of the Handmade 2.0 story, what I’m really pleased to hear is that one of the featured creators will be none other than Bethany Shorb/Toybreaker, the maker of hand-silkscreened ties, interviewed here in Murketing.com way back in August 2006, in this site’s very first Q&A. Big congrats to her, and Murketing remains a fan of her ever-growing line, and ever-expanding business. Check out the latest from her Cyberoptix Tie Lab here. Her Etsy shop is here.

Update March 3: Video of Etsy chief Rob Kalin on Martha Stewart. He does a good job; his energy level strikes me as quite a bit higher than when I met him, but that’s important on TV. Plus I’m quite confident that Martha is more fun to talk to than I am. Anyway, also featured in the segment was The Black Apple, mentioned in the Handmade 2.0 story — and according to this segment, she will be on the Martha show herself later this month. Impressive! Finally: Amusing to see a Toybreaker tie modeled by none other than Matthew Stinchcomb.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

Reader Comments

Hi Rob! Thanks again so much for all the continued blog love, I really appreciate what you’ve done for me and for artists collectively. Just a quick note, my etsy link is missing a number, it should be:

http://www.etsy.com/shop.php?user_id=58778

-b

#1 
Written By bethany shorb on February 27th, 2008 @ 1:11 pm

Whoops, just fixed, thanks.

And I have a funny feeling Martha is going to have a bigger impact than murketing!

#2 
Written By Rob Walker on February 27th, 2008 @ 1:32 pm

Congrats Bethany! We love carrying your ties and hope all is well!

#3 
Written By faythe on February 27th, 2008 @ 1:36 pm

great, congratulations.
really enjoy your ties

#4 
Written By woodengiftbox on June 14th, 2009 @ 9:51 pm
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