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Stuart Elliott writes about the return of Alka-Seltzer mascot Speedy, to introduce the stuff to a new generation:
The idea is to familiarize the desired audience with Alka-Seltzer by introducing Speedy to them as “the good-times enabler,” [some marketer] said, “who shows up whenever guys are being guys.”
I’ve seen some of the new print ads. The translation of the above is: Speedy is now a mook.
Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.
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Kim Fellner's book 
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