Bands and brands

Speaking of the whole SXSW thing, catching up when I got home yesterday I enjoyed this story in the WSJ about the hunt for bands to use in ads and videogames and so on. And today AdPulp notes this Ad Age piece noting that “Rock’s anti-corporate ethos has softened in recent years (read: totally disappeared in the case of most artists).” Both pieces are worth a read.

(For what it’s worth, the WSJ story includes a KCRW DJ who also picks songs for various TV shows and so on; I’ve written about KCRW in Consumed (January 23, 2005), and earlier with a particular focus on DJs involved in the music director biz for shows, movies, and ads here.)