Further (failed) experiments in TiVo-proof advertising

Posted by Rob Walker on March 25, 2008
Posted Under: Entertainment,Murketing

While I normally enjoy The Hater, today I’m annoyed: I had managed to live in happy ignorance of the Alicia Keys “minisode” series on behalf of Dove until now. Not only that, I watched the trailer. Apparently what comes after decades of annoying ads punctuating vapid TV series is a seamless blend of these varying forms of awfulness, toggling back and forth one to the other so that you cannot tell whether you are hating the entertainment or hating the ads. Hater says:

Now I have to be grateful that every commercial isn’t a 5-minute long tiny sitcom about Alicia Keys and company navigating their early 20s in the big city with the help of friendship and Dove deodorant? Thanks, Dove. The bar is so low now it’s underground.

That’s funny. But not funny enough. So if you’d like your day ruined, too: here.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

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