Imaginary brand as actual sponsor

I’m really not much of a convention guy, but I have to admit a certain curiosity about ROFLCon, the gathering of living memes and “brainy academics” who go on about them. (Details here.)

Somehow I had missed the fact that the event’s “partners” include Brawndo: The Thirst Mutilator. This is the combination energy drink and crop irrigation product featured in the dark comedy cult favorite Idiocracy. In other words, it’s an imaginary brand — one that has crossed over into reality. (Here is a review.) So it’s a pretty great choice for a co-sponsor.

I was interested to note on the Brawndo site, up in the upper-right corner, the logo for Omni Consumer Products, a fictional entity from Robocop. (You can show your support of non-existent OCP by sporting a T-shirt from Last Exit To Nowhere, subject of a November 18, 2007 Consumed.) I’m assuming the implication is that somehow Brawndo and OCP are linked — a particularly meta suggestion, connecting imaginary brands from two different fictional worlds.

I don’t recognize that other logo up in there corner, though. Do you? This is answered in the comments now. Thanks!

Anyway, I unfortunately have other plans during the April 25-26 time frame, so no ROFLCon for me. But if you go, pick up a Brawndo, and let me know what you think.