Global Crocism

Posted by Rob Walker on April 8, 2008
Posted Under: Update,World News

I get the impression that maybe the Crocs thing (Consumed 7/15/07) has peaked — but on the other hand I keep seeing them on the feet of otherwise respectable-looking people at the grocery store and whatnot. And now Adverblog points out a Japanese site that gathers of Crocs photos — “My Crocs Contest.” Not clear to me how new or old this is, but it seems like bad news for Crocs-haters. Popularity in Japan would, I can only assume, break down the American consumer segment that has most ferociously resisted Crocs — the cool-taste-trend-hunter-spotter-setters.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

Reader Comments

In the newest issue of American Rolling Stone there is an ad for Crocs newest product, a high heel they have made (which is actually not so bad). It then proceeds to position the shoe as a beauty coming from ugly parents. I feel like the people at Crocs know there is only so much you can do with a one-trick pony. This new foray into product differentiation illustrates this very well.

#1 
Written By Damien Basile on April 16th, 2008 @ 12:49 am

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