Water fight

Pretty interesting piece in Business Week about  the battle in a Northern California town over whether or not to let Nestlé (“the largest bottled water company in America and purveyor of the Perrier, Poland Spring, and S. Pellegrino brands”) build a huge spring-water-bottling plant there.

A few interesting bits:

Nestlé employs 11 water hunters around the U.S. Besides monitoring water supplies, they search for new sources, typically in remote, pristine places like McCloud. A big part of their job is building relationships with locals, few of whom have dealt with a multinational.

And:

A pall of aggrievement hangs over Nestlé Waters’ headquarters. There’s an attitude that essentially asks: Why us? CEO Jeffery has been in bottled water since the late 1970s. He worked at Perrier until Nestlé bought it in 1992 and put him in charge of Nestlé’s North American water business. And he has long seen his product as a healthy alternative to soda in a nation that is increasingly obese.

For several years now, Jeffery says, he has watched other companies win green cred for what he deems smoke-and-mirrors publicity stunts. A couple of years ago he recalls not being able to sleep, getting up and heading to his Greenwich study to write down the 10 things Nestlé was doing to reduce its carbon footprint. One of those things was designing the lightest-weight water bottle currently on the market. Jeffery also notes, correctly, that water bottlers use less H2O than makers of soda or beer. …
But soda and beer makers typically don’t mine pristine springs; they use tap water. So, for that matter, do Nestlé Waters’ main rivals, Coca-Cola’s Dasani and PepsiCo’s Aquafina. It’s instructive that Nestlé Waters was the only company asked to attend Congress’s first-ever hearings on the bottled water industry in December.