Brought to you by the letter F

Posted by Rob Walker on April 17, 2008
Posted Under: Entertainment

We were speculating the other night, while watching 30 Rock, about the sub-plot involving a (fictional) reality show called MILF Island: When did it become okay for the big networks to use acronyms that encompass the F-word?

Now I see that print ads for Gossip Girls do the same: OMFG, says this one. So I guess F is in!

Or maybe this has been going on for a while. MILF is certainly such a widely used term that I guess nobody really notices it any more. And I’m certainly not one to complain about profane language. But I’d hate to be asked by somebody’s child — or, really, my parents — what MILF or OMFG stands for.

Possibly the networks involved are getting a complaint or two, but also possibly not. NBC is even selling MILF Island T-shirts.

WTF, right?

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

Reader Comments

I’m trying to remember the first time I heard the term SNAFU used on TV. I could have sworn it was an episode of MASH. (But I suppose that acronym has a less distasteful version.)

Written By cybele on April 17th, 2008 @ 11:59 pm