In other news of Montreal murketing…

Following this recent post about brand-made street art in Montreal, got a note from Zeke about another example of murketing in that lovely city. Montreal City Weblog says:

Many folks have no doubt noticed the postering campaign up and down the Main, urging that it be renamed for Lucien Rivard, a colourful Quebec bandit of the 1950s and 60s. Turns out it’s a viral marketing stunt to promote an upcoming film…

More here at Spacing Montréal.

Another fine example of murketing, not unlike one noted here: This is a form of commercial persuasion you cannot “TiVo out,” because it’s not on your TV set. It’s in your life.

[PS: Memo to Zeke: Was gonna link here but … Let me know if you have another request, I will honor it.]