Tonight’s event

Friday night July 13 is the New York event for Buying In. It’s at the Art Directors Club, 106 W 29th St. (Doors 6:30, activity starts at 7.) Free and open to the public.

I’ll be in conversation with Danielle Sacks of Fast Company, and then taking audience questions. Books will be sold and signed, a limited number of beautiful letterpress posters will be given away for free, Barking Irons will be screenprinting (and selling) T’s on the spot, Fast Company will be giving out free magazines. Plus catering, booze, and mingling, all put together by PSFK.

Now I mentioned all this a while ago, and maybe you clicked through and RSVPed, or maybe you clicked through and learned that it was “sold out.” Several people have asked: How can a free event be “sold out”? The anwer is that the number of RSVPs exceeded the amount of space available — but of course we have no way of knowing how many of the RSVP-ers will actually show up. Or for that matter how many people who did not RSVP will show up anyway.

So that’s what’s going on; just trying to be as open about it as possible. If you did RSVP, I recommend that you show up — and in fact I recommend that you do so closer to 6:30 to 7. I think it’ll be a fun evening. Hope to see you there.