Obama and I have similar design taste

I’m on record as standing against the absurd hype about Barack Obama’s logo: “drastically overrated” I boldly declared (cough) in a parenthetical aside buried deep in this inexcusably long post.

Today, NYT says:

[Obama] did not initially like the campaign’s blue and white logo — intended to appear like a horizon, symbolizing hope and opportunity — saying he found it too polished and corporate.

He didn’t like “Change We Can Believe In” either. But he’s got his priorities straight, so he let it go.

Possibly he’s shrewd enough about logo design to know that the real key isn’t aesthetic beauty, it’s overwhelming repetition. (Sorry, logo designers!)

[Big thanks: discoczech!]