Local kids do good — thanks to brand!

Recently our local paper had an article about kids selling lemonade in the park, for a good cause (local literacy program). Typical small-town “feature” kind of thing.

I really only read it, rather belatedly as I was gathering up the recycling, because of the picture of one adorable youngster’s lemonade stand — which was sporting a prominent logo.

Turns out this four-year-old “was one of about 1,000 young entrepreneurs from around the nation selling the Crayons fruit-juice drink to collect money to support a charity of their choice.”

The article was a little vague on this, but after light clicking around I’m surmising that the kid was part of the Pink Lemonade Brigade, a “kid-empowering charity event” that involved giving a branded lemonade stands and a 100 cans of Crayons fruit drinks for up to 1,000 youngsters to set up in their communities (“anywhere there is a lot of foot traffic”), and raise money for whatever cause they want. Under the banner of Crayons fruit drinks.

What to say?

Obviously a good cause is a good cause.

On the other hand, murketing is murketing. And might I politely suggest that perhaps it would be better to be teaching our nation’s four-year-olds that they can do good deeds without being “empowered” by some brand?

Previous Murketing mention of Crayons drinks here.