Who’s ashamed of murketing?

Sprint is offering to bribe YouTubers to include a particular phone in their online creations. First 1,000 people to do so get $20 and a chance to win $10,000. Not surprising.

Somewhat surprising: Sprint is bragging about it.

“Shamelessly plug the Samsung Instinct into your home movie … this summer, turn your loved ones into cash with blatant product placement,” a deep-voiced male narrator calls out to viewers. “It’s the greatest product placement home movie of all time.”

Via Commercial Alert.