Consumer advocacy icon pads telemarketer bottom line?
Posted Under: Foolhunting
Dedicated Murketing readers may recall my exasperation at Habitat for Humanity last year, when I wondered if all the money I donated to this organization was simply funneled directly into schemes and gimmicks related to asking me for money.
Well, on somewhat-related note, the L.A. Times looked into fundraising practices of nonprofits that hire for-profit telemarketing firms and the like and found:
hundreds of examples of charities that pocketed just a sliver of what commercial fundraisers collected in their names. Some didn’t get a dime or even lost money.
This by way of Dynamist, which points to a particularly embarrassing example not highlighted by LAT: “‘consumer advocates’ at Public Citizen … actually lost 6 percent on their telemarketing.”
Ugh.
Reader Comments
Did you see this on AdFreak: http://adweek.blogs.com/adfreak/2008/07/lotus-alien-pra.html
I did see some stuff about that. It seems absurd, but I guess it’s getting some online buzz … sort of … in a way …