Consumer advocacy icon pads telemarketer bottom line?

Posted by Rob Walker on July 7, 2008
Posted Under: Foolhunting

Dedicated Murketing readers may recall my exasperation at Habitat for Humanity last year, when I wondered if all the money I donated to this organization was simply funneled directly into schemes and gimmicks related to asking me for money.

Well, on somewhat-related note, the L.A. Times looked into fundraising practices of nonprofits that hire for-profit telemarketing firms and the like and found:

hundreds of examples of charities that pocketed just a sliver of what commercial fundraisers collected in their names. Some didn’t get a dime or even lost money.

This by way of Dynamist, which points to a particularly embarrassing example not highlighted by LAT: “‘consumer advocates’ at Public Citizenactually lost 6 percent on their telemarketing.”

Ugh.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

Reader Comments

#1 
Written By Ingrid on July 8th, 2008 @ 1:22 pm

I did see some stuff about that. It seems absurd, but I guess it’s getting some online buzz … sort of … in a way …

#2 
Written By Rob Walker on July 10th, 2008 @ 8:56 am
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