“Spadina streetcar; new shirt, new shoes.”

Today I learned about a project called Seen Reading. Julie Wilson explains the premise:

1. I see you reading.
2. I guesstimate where you are in the book.
3. I trip on over to the bookstore and make a note of the text.
4. I let my imagination rip.
5. Readers become celebrities.
6. People get giddy and buy more books

Interesting, no?

I know about it of course because what she saw someone reading most recently was Buying In. Read/listen to results here.

The most interesting bit is what she’s referring to above as “I let my imagination rip.” You have to check it out to understand. Great project.