Update: Barking Irons

Posted by Rob Walker on August 25, 2006
Posted Under: Brand Underground,Update

From time to time, I’ll provide updates here of developments with the upstart brands that I followed for the brand underground story.

Here’s one. Sportswear International’s sixth annual “Sportswear International Fashion Awards Winners” were just announced, and Barking Irons won “Best Newcomer Brand.”

I should admit two things. One is that when I started following the various brands who ended up in the story, I wasn’t making some kind of upspoken bet about their future success, etc. I didn’t know what would happen, and for my purposes, it didn’t actually matter if they succeeded, or threw in the towel. Two is that I actually don’t konw enough about the fashion business to say anything about the significance of Sportswear International.

But … this certainly sounds like good news for the Casarella brothers. And I’m quite happy for them. Congrats, guys, congrats…

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

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