Art v. commerce: On the other hand…

Posted by Rob Walker on September 2, 2008
Posted Under: Artists,Murketing

… mere moments after that post below, I see (via PSFK) that Urban Outfitters has “has offered a set of windows facing the Philadelphia Institute of Contemporary Art as a canvas for artists to present public installations.”

Something’s Hidden In Here has taken the retailer up on this offer, with a project called Your Message Here.

Basically they have installed a sign in said window, and are inviting you — yes you — to make suggestions for what it should say. Apparently they’ll change it daily. Maybe a line from that Guardian piece (“Adverts are the enemy of art”) would be interesting? I don’t know. Maybe this project is an example of art and commerce coexisting happily. What do you think?

If you care to suggest something to be put on the sign, go here, and type away. As I bang this out you have 160 competitors and counting.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

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