Forgotten

Posted by Rob Walker on September 12, 2008
Posted Under: Buying In (the book),Consumer Behavior

AdFreak, citing BoingBoing, muses briefly on false memories and branding. One of the cited studies came up briefly in this article (of mine) about brand revival and memory, and in somewhat more detail in the third chapter — if I’m remembering right — of Buying In.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

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