"
. With Branding vehicles
Posted Under: Murketing
Surely by now you’ve heard about the “integration” of GM vehicles into the new show “My Own Worst Enemy.” But just in case:
The show’s central character, played by actor Christian Slater, has two different personalities. There’s Henry, a suburban dad who drives GM’s recently launched family-oriented Traverse crossover. Then there’s Edward, a secret agent who speeds around in the new version of GM’s Camaro sports car set to go on sale early next year.
More in this story, too.
In other car-murketing news, the LA Times had this story about people hearing mysterious music in Lancaster, CA:
They all soon learned that the tune was coming from a musical road installed by Honda Motor Co. designed to play the overture when Honda Civics and other cars drove over it, as part of a marketing campaign targeting younger folks. The first musical road in the U.S. is featured in Honda commercials that began Sunday….
In Lancaster, the road attracted tourists from across the country and inspired dozens of YouTube videos, some filmed in the dark. People drove on it repeatedly to hear the noise, which sounded like the distant warbling of horns. Some even drove in reverse to see whether the song would play backward. (It did not.)…
For Honda, the possibilities of making a commercial that could also become part of the cultural moment — spreading through YouTube videos and cellphone recordings — was irresistible….
.
.
Kim Fellner's book 
.
A
Reader Comments
I had the misfortune of watching the episode that aired Monday night, and Henry shouted toward the end something like, “Sleeping with my wife is not the same as driving your car!” Edward seemed to think they were moral equivalents.
GM’s GMC was integrated throughout the entire season of “The Cleaner.” Some integrations were seamless, such as the vintage GMC signs placed around the garage where the characters work. Others, were just blatant, like when the protagonist raves about having a new SUV. GMC even went all out with hybrid commercials inviting viewers to customize their own Yukons on the A&E website. Sprint/Samsung products were also included in every episode. There was even a storyline written about William Banks purchasing a GPS-enabled cellphone to keep track of his teenage daughter. I sure reps from GM and Sprint sat in during the writing process like HP reps sit in as episodes for “The Office” are created.