Branching Out

Posted by Rob Walker on September 24, 2006
Posted Under: Consumed,Murketing,Music,Retail

In Consumed: Umpqua Bank: Selling a financial institution as a lifestyle brand.

Ours is the age of lifestyle. From clothes to coffee to cookware, every product or service seems to represent not just function but a statement about who we are and how we live. So the fact that Umpqua Bank, a chain based Portland, Ore., recently announced that it had “released its first album” makes a certain kind of sense. Umpqua isn’t just a financial institution, of course. It’s a lifestyle….

Continue reading at the NYT Magazine site via this no-registration-required link.

Additional links: Umpqua; Rumblefish.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

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