A Smidge More Skoopf

Posted by Rob Walker on October 1, 2006
Posted Under: Update,Virtual Whatever-ness

Although I laid off writing about Second Life on this site for a while — basically until my Second Life Consumed came out — I have continued to make forays there from time to time, both as research and as a way to maintain an intense state of denial about real-world obligations. And I’ll keep doing that in the future, but meanwhile here are a few further notes related to the column.

At one point I did actually buy a pair of the Skoopf Ultra Roller Skates that I wrote about. That’s right, bought em with my own Linden dollars — no comps!

Also, after the column had gone to press, I read about this Skoopf machinima ad, which I promptly visited and checked out.

Finally, to back up the column’s point about in-world brands, here’s a snapshot of some “outdoor” advertising in Second Life:

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

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