Diddy says election reveals the fragrance we need

Posted by Rob Walker on November 14, 2008
Posted Under: Foolhunting,Update

Regarding his new product, a fragrance called “I Am King” ($57), he tells WSJ:

“When you see Barack Obama, you see a strong, elegant black man and when people see my ad, it’s almost like that’s the trend.”

Riiiiiiighhhhhht.

[Consumed on earlier Diddyscent is here. ]

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

Reader Comments

Haha that is histerical. But, I got to give Diddy a little credit, he definitely has mastered the art of being a business man and making himself into a marketable product. People, like him and are intrigued by him and his accomplishments. However, I do think he was stretching it a bit when he compared his product to Obama. I saw the commerical for his product for the first time two days ago, and I did not once compare the two. The song is catchy, but I personally think the commerical is cheezy. But he accomplished his goal, I remembered the product and am curious about how well it sells.

#1 
Written By Joann Koziol on December 17th, 2008 @ 12:11 pm

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