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In Consumed: Shade Clothing: Threading between the gospel of fashion, and the Gospel.

Chelsea Rippy enjoys browsing through fashion magazines, watching “Project Runway” and shopping. Actually, the shopping bit is only partly true; she enjoys it up to a point. Sometimes it takes her much longer than she’d like to find the right clothes, partly because she is stylistically finicky, but mostly because she is a member of the Church of Jesus Christ of Latter-day Saints and hopes to follow its teachings on the matter of modest dress. So low-cut jeans, tiny T-shirts and dresses with plunging necklines pose problems. Or they did, before she decided to start her own company, Shade Clothing. She was 29 and a mother of two, and her specific goal at the time was to build a business around resolving the hip-but-modest dilemma for other young Mormon women. …
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Related links: Shade Clothing; Brother For Sister; db clay; LDS publications including “The Latter-day Saints Woman.