Cute!

Vulture Droppings declares: “Cute is the new cocaine.”

And in fact: “The main use for the internet is for downloading cute pictures, mostly of kittens. people do this like it is a drug.”

Correct!

At Murketing HQ we’ve been into the whole cute thing for ages. And I don’t mean the “kawaii” version of cuteness, tarted up with vague allusions to cosmpolitanism. I mean pure, uncut, cute shit: kittens, dogs wearing costumes, and, of course, pandas. This is the stuff that keeps us coming back to Yahoo’s most-emailed page day after day, looking for what’s cute now.

Editorial note: Vulture Droppings links to several YouTube kitten videos, which I assume are cute, but which I didn’t bother to watch. Not bothering to watch YouTube videos is, of course, well on its way to being the new cuteness.