Exploding? Inevitable? Plastic?

So according to this USA Today story, Edie Sedgwick is hot hot hot. Evidence? Well there’s the book Edie: Girl On Fire, co-written by David Weisman and Melissa Painter. “Weisman was co-director of the underground cult classic Ciao! Manhattan starring Sedgwick and other Factory celebs,” USA Today notes. Speaking of which, Urban Outfitters is selling Ciao! Manhattan T-shirts. More evidence!

Of course really all of this is just evidence of supply, not demand. Where is the grass-roots side of Edie-mania? “Edie is an online phenom,” USA Today claims. The paper then quotes Ben Allgood, 22, who is identified as “creative director for Edienation.com. He says: “A lot of kids are finding her, and a lot of people are creating online communities.”

No other examples of online communities or phenom-ness are offered. So I went to Edienation.com, which bills itself as “the ultimate insider guide to Edie Sedgwick,” but is basically a promo site for … the book Edie: Girl On Fire. (A quick whois.com check confirms that it’s registered to Weisman.)

I hope Weisman’s PR team got a bonus for this one.