Research reveals tech lets men behave as idiots in new ways

According to Cellular News:

Research by Sheffield Hallam University and Virgin Mobile is reporting that British men consider their mobile phone an important status symbol — particularly in helping to attract the opposite sex. The research reveals that in an age when technology is king, and competition is rife, men see their phones as a tool to help them impress women. The study observed men and women in various different public locations including: restaurants, bars, coffee shops, shopping centres and pubs.

It revealed that many men believe that ‘Bond-esque’ phones with gadgets including video cameras and mp3 players will make them more desirable to females.

Furthermore, the research which also included focus groups and questionnaire surveys, found that in social situations men actively display their phones and its capabilities in a bid to look important and popular. The research suggests that this is done primarily to attract females but also used to show off and gain status with other men in their peer group.

Via Textually.