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Press release highlights:
KFC Corporation today became the world’s first brand visible from outer space by unveiling a record-breaking 87,500 square feet, updated Colonel Sanders logo in the Area 51 desert. The event marks the official debut of a massive global re-image campaign that will contemporize 14,000-plus KFC restaurants in over 80 countries over the next few years.
The new logo depicts Colonel Sanders with his signature string tie, but for the first time, replaces his classic white, double-breasted suit with a red apron.
“The Colonel is truly a global icon and we want everyone in the universe to see KFC’s new look of the future,” said Gregg Dedrick, president of KFC Corp.
It took a team of nearly 50 designers, engineers, scientists (including astrophysicists), architects and other professionals working nearly three months to conceive, create and execute building the world’s largest logo.
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Reader Comments
Poor KFC. Either they intentionally lied or their PR department figured it would be important to lie a bit. Actually MAXIM magazine was the first brand to do the Brand in the Sand thing first. Which you would think someone would have known before they went through all the trouble.
And poor me! I had no idea. Maybe I should have. I guess I got played by KFC PR. Luckily, no one reads this site. Anyway, here, I think, is more on what Bucky Turco — of the famous Animal New York — is referring to. Thanks for setting the record straight…