Notable promotional strategy of the day

Posted by Rob Walker on December 12, 2006
Posted Under: Uncategorized

“Real estate agent gives guns to homebuyers,” reports Reuters. And yes, it’s in Texas, not all that far from my home town, in fact.

A Texas real estate agent looking to add more bang to her business is offering clients in law enforcement a free Glock pistol if they buy a home from her.

…[The agent] placed an advertisement offering a pistol with the purchase of any home worth at least $150,000 in the city police department’s monthly publication, “Badge & Gun.”

“Whether people want the gun or not, it has stirred up a lot of attention,” [she said].

The offer is only good for police officers. She says she’s given away two of the $500 guns to officers who bought houses from her.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

Comments are closed.

Next Post: