Faux Logo

The Blackspot: A brand that appeals to the toughest consumers — the ones who are sick of brands.

“Dylan Coyle, who is 24, studies music at San Francisco State University. He has been a vegan for five years and is a careful consumer. Last year, somebody asked him what he wanted for Christmas, and he said he wanted a pair of Blackspot shoes. This was a considered choice: the shoes are made from ‘vegetarian materials,’ including organic hemp and recycled tires. They are manufactured in a ‘safe, comfortable union factory’ in Portugal and sold by the creators of Adbusters, a magazine best known for its withering critique of the advertising business and of mindless materialism….”

[To continue reading at NYT Magazine, follow this registration-free link.]