Extremely old-school advertising
And in other news related to marketing to people who use matches: Rick Prelinger, who I mentioned here the other day, recently sent me a book he’s put together, The Field Guide to Sponsored Films. I’ll say a little more about that later on, but in the meantime, one of the cool things I’ve already picked up from it is the existence of this 30-second ad for Admiral Cigarettes. From 1897! Needless to say, it’s silent. You can view it here.