Linkpile

• Kickstarter: “Aims to let creative people of all kinds raise money for their projects from fans, who receive access and rewards in exchange for their patronage.”
• Weezer’s Snuggie: “Band is — no joke — planning their own line of sleeved blankets called Wuggies. Rivers Cuomo told Rolling Stone, ‘A Wuggie is basically exactly like a Snuggie, except it says Weezer on it. The people at Snuggie are doing it with us and promoting it with us. It’s a totally legit Snuggie.'” Via Listenerd.
• McDonald’s / Night at the Museum tie-in adds “virtual” element: “The Happy Meal toy collection features eight characters from the movie. Each U.S. toy will come with a special code that ‘unlocks more fun’ at McD’s virtual world, McWorld (located at happymeal.com). McWorld lets kids create their own avatars and play games.”
• Are Humans Genetically Programmed To Care About Long-term Future And Climate Change?: Study: “Humans, like all creatures, generally value a reward today more highly than a reward tomorrow – in other words they discount future benefits. But the model shows that the discount rate is lower for social, rather than individual, benefits.” I didn’t find this particularly convincing. See for context: Why Isn’t the Brain Green?

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