Biker Chic

In Consumed: Timbuk2: A blue-collar profession attains hipster status — and so does its paraphernalia.

To be a bike messenger, a former member of that profession explains in the documentary “Pedal,” is to be part of a “whole different culture.” The messenger feels free, envied and looked down on all at once. “Bike messengers fall into the realm of outlaw,” he explains. It’s not clear exactly when people delivering things by way of a bike came to be thought of as a “culture,” but in recent years it has become clear that this image is widespread and probably marketable….

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Additional links: Peter Sutherland; Mash SF.