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. With Repellent design?
The Dieline points to the above images and this explanatory post on Pentagram’s site. Apparently it’s a reaction to the most recent anti-tobacco legislation. Pentagram’s DJ Stout “suggests that to comply with the crackdown, tobacco companies should embrace the restrictions and make cigarettes look truly dangerous.”
I guess these are meant to examples of that idea — but I think these packages look totally awesome.
(And by the way, re the text, I don’t know if that’s a real cigarette-package warning or not, but I’m pretty sure all regular smokers “eventually die.” Non-smokers too.)
Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.
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Kim Fellner's book 
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Reader Comments
season 1 of MAD MEN pete suggested this… it was ’61 and cigs were just being called out for their health effects… he said to market them as really manly bc they are dangerous!
I think these are great, but the warning of “half of regular smokers eventually die” made me laugh. All cigarette smokers will eventually die. Everyone will eventually die. I don’t mean to be ugly, I get the point, just thought it was kinda funny.