In The New York Times Magazine: No Mas Cassius Clay T

Posted by Rob Walker on August 8, 2009
Posted Under: Consumed

09consumed-190CALL IT A DRAW
An indie designer comes up against a big trademark owner — and the unexpected happens.

When the indie brand No Mas got an e-mail message from CKX Inc., the company that holds a majority stake in Muhammad Ali Enterprises and oversees the rights to commercial uses of his name, his image and his likeness, founder Chris Isenberg pretty much knew what was up. Most such stories end unhappily, with the small-brand creator stymied, the rights owner accused of bullying, or both. But this one has a twist ending…

Read the column in the August 9, 2009, New York Times Magazine, or here. (See the T shirt more clearly here on the No Mas site.)

Discuss, make fun of, or praise this column to the skies at the Consumed Facebook page.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

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