Almost satire

Posted by Rob Walker on October 12, 2009
Posted Under: Annals of publicity

Shouts & Murmers this week is written in the form of a note to an author from one Gineen Klein, “an intern to replace the promotion department here at Propensity Books.”

To start: Do you blog? If not, get in touch with Kris and Christopher from our online department, although at this point I think only Christopher is left. I’ll be out of the office from tomorrow until Monday, but when I get back I’ll ask him if he spoke to you. We use CopyBuoy via Hoster Broaster, because it streams really easily into a Plaxo/LinkedIn yak-fest meld.

When you register, click “Endless,” and under “Contacts” just list everyone you’ve ever met. It would be great if you could post at least six hundred words every day until further notice.

This is actually pretty much how it works. Although you might read it in a way that suggests a system shot through with techno-fluency. You shouldn’t. Anyway, this is pretty good too:

I’ve attached a list of celebrities we think would be great to blurb your book, so find out their numbers and call them up. Be sure to do all this by Monday, because Sales Conference starts Tuesday. We come back Friday and then immediately on Saturday (!) all of editorial (Janet, plus probably Michelle, her assistant) and I go to the Frankfurt Book Fair for a week. During that time the office will be closed. …

Once we get back from Frankfurt, we’d like to see you on morning talk shows like the “Today” show and “The View,” so please get yourself booked on them and keep us “in the loop.”

Ha ha.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

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