A (possibly vintage) classic

Posted by Rob Walker on March 6, 2007
Posted Under: Brand Underground

The other day, Bobby Hundreds posted a bunch of pictures of a friend’s “vintage collection of first generation, early ’90s streetwear shirts.” Putting aside any thoughts about the idea that something from the early 1990s now qualifies as “vintage,” I was interested to see the famous Freshjive Tide-riff T-shirt, which some say was the first of what’s since become a whole category of brand-“parody” shirts that twist a streetwear brand’s name into the graphic look of some other logo/style.

The guy’s collection is impressive. As I’ve said before, someone should do a book of streetwear T-shirts, along the lines of some of the sneaker books. (I keep saying this because I secretly want to write the introduction, but I don’t want to do any of the hard work of putting it together and finding a publisher and all that. Just for the record.)

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

Reader Comments

Interesting post today. Looks like a “resurgence’ going on.

I’m still at it, and having a good time.

Regards,
Rick Klotz
FRESHJIVE
GONZ!

http://www.freshjive.com/
http://www.gonzgonzgonz.com/

#1 
Written By RIck Klotz on March 7th, 2007 @ 11:42 am

Hey Rick Klotz. It’s an honor to have a response from you here. I’m definitely aware that you’re still at it. I always keep an eye on Freshjive’s latest projects…

I got some interesting private emails about this shirt, by the way — all very respectful of your work.

Thanks for the feedback.

#2 
Written By murketing on March 8th, 2007 @ 10:08 am
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