Oh it was not a riff. Reading the article reminded me of our old work is all.

It was a very interesting article – I like how it presented the point of view from the ‘other’ side, and how it’s about something we see all the time but not many people talk about. Much more interesting than what’s written in design mags these days.

I didn’t know how to characterize it, no criticism or anything implied. I love seeing design-process breakdowns, so I’m glad the column reminded you of that and you decided to post. It was cool to see it.

And thanks about that column. It was sort of “in the works’ for a long, long time. I’d been wanting to write it for ages but it was surprisingly hard to get someone at one of the companies to talk to me.