God and chocolate

Posted by Rob Walker on April 11, 2007
Posted Under: Believing,Lux

Beliefnet today has some material about spirituality and spending. A list of seven tips includes advice on “How to perform random acts of kindness.” (“Create a Random Kindness Budget that you give a few dollars to each month,” etc.).

All pretty straightforward, except that that particular entry ends with:

Recommended: Give the gift of chocolate by L.A. Burdick.

Is that a sponsored link? Why that particular chocolate? Is it more spiritual than other lux chocolate brands?

Weird.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

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