Um, what?

Posted by Rob Walker on May 7, 2007
Posted Under: Foolhunting

Dr Pepper is branding an entertainment event that puts a musical band in a bubble as they cut a new album.

In a partnership with MTV, and Epic recording artist Cartel, people will get the chance to watch for 23 days as the band make its new album while sealed inside a “huge transparent bubble,” the companies said.

All the details here. No, it’s not The Onion.
Also: DrPepperBubble.com.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

Reader Comments

Hey there,

The “band in a bubble” concept was first done (AFAIK) by Australian band Regurgitator a few years back, but also aided by MTV:

http://www.bandinabubble.com/info1.html
and and article here: http://www.theage.com.au/articles/2004/09/03/1093939126902.html

I went and saw it, and as far as corporate-sponsored spectacles go, it was pretty boring. Watching a band jam is fairly tedious.

John!

#1

Written By John on May 7th, 2007 @ 8:04 pm

Someone was telling me about this the other day, as if it was some brilliant idea.

I actually asked them if they had read about it in The Onion. Too funny.

#2

Written By Dino on May 8th, 2007 @ 7:21 am

is david blaine involved?

#3

Written By sara on May 8th, 2007 @ 3:53 pm

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