Murketing with paint

Posted by Rob Walker on April 27, 2010
Posted Under: Murketing

Andrew C. passes along this interesting item from Coolhunting. The paint company Delux, as I understand it, is setting out to colorfully paint “dreary” buildings around the world. The Delux site for the project, which is called Let’s Colour, says it will “work with communities all over the world.”

While there is clearly a murketing element to this, I’m cautiously impressed by the idea. The project’s — very colorful! — blog is here.