Further evolution

The Geico cavemen sitcom has been picked up by ABC, and will air Tuesday nights at 8 Eastern. So reports the NYT:

The half-hour series will have a different cast from the seven commercials that have appeared since the campaign was introduced in 2004…. But the premise of the sitcom is the same as the campaign: The cavemen, living in contemporary America, seek to counter what they perceive to be prejudice against them….

ABC hopes that the popularity of the caveman campaign will translate into ratings, [some network guy] said, as part of the network’s plans to reinvigorate the lackluster sitcom genre by “taking real chances” with premises and plot lines. ..

ABC and Geico “may collaborate on some form of integration,” [the guy] said, referring to interweaving references to Geico into story lines.

Search that articles the “previous coverage” links in vain for a reference to this Consumed on the subject.

Also: AdRants has posted that the early word on the sitcom is not good.

Finally: Here is a clip and some hype from ABC’s site.