Mocketing, Murketing, Fauxhemians, Phads, and another example of my hypocrisy

Posted by Rob Walker on May 17, 2007
Posted Under: rw

As much as I love to make fun of people for making up phony words and phrases, that’s how much I love to make up phony words and phrases.

My great triumph to date in this area, in terms of recognition, is fauxhemian, recognized by Wordspy, and used as a song title by Sonic Youth. [Sonic Youth - The Destroyed Room - Fauxhemians “Fauxhemians,” Sonic Youth, currently the theme song of the Murketing Journal e-newsletter.]

Now, today, my April 2006 use of “mocketing” (as a bit of a throwaway in a Consumed column) has been recognized by the Double-Tonged Dictionary. Imagine how proud I am. Imagine!

And yet, it’s all bittersweet.

One of my favorite coinages, “phad,” has never been endorsed by any controlling linguistic authority.

And, somewhat incredibly, neither has “murketing,” which is not only a much better word than mocketing, but also easily the most widely cited word I’ve ever made up. And yet, no Wordspy entry, or entry anywhere else.

What’s up with that?

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

Reader Comments

Yeah, I know exactly how you feel, except no one ever uses the phrases or terms I try to introduce. I was, for example, championing “Forman” as a substitute for “grill” years before the hip-hop community embraced it. I also invented “drunkle,” which refers generally to everybody’s drunk uncle. Nobody uses it.

#1 
Written By cousin lymon on May 17th, 2007 @ 10:17 pm
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