"
. With What’s up with Lladró?
A week ago I got an email blast from The Future Perfect about “An exclusive launch of Lladró Re-Deco by Jaime Hayon. Today, the Colette newsletter says:
Lladró presents the Re-Deco collection, inspired by the classic figurines such as girls, flowers and animals, but designer Jaime Hayon’s imbuing them with novel finishes and tones and intertwining the pure white of the porcelain with a platinum touch. … And don’t miss the world premiere of the new Lladró candle collection available on the colette eshop.
Back in January, I noted with some surprise the presence of Lladró figurines in Golden Globes goodie bags, and a comment on that post confirmed my own basic assumption: “I don’t know anyone under 65 who collects Lladro.”
So, is Lladró reinvigorating the brand for a hipper, younger, customer who takes cues from tastemaker retail like Future Perfect & Colette? Is it working? Is this a new version of a sort of forward-thinking camp? Can it all be traced back to something Andrew Andrew did in 2004 (see penultimate item here)?
I’m not sure. Interested in hearing more about the new new Lladró, I replied to the Future Perfect’s (unsolicited) blast, twice, but never heard back.
.
.
Kim Fellner's book 
.
A
Reader Comments
Franklin minty fresh!
This is the result of long-term work being done by Lladró to broaden the product line and to attract a new audience.
With projects such as, Re-Cyclos by CuldeSac, Re-Cyclos Magical by Bodo Sperlein to all the new collections coming out under the artistic direction of Jaime Hayon.
Many more interesting projects will follow…
It is obvious that if emblematic stores such as colette, Future Perfect or even Henry Bendel pick up on this trend something is happening.
Any further questions please feel free to contact us at Lladró.
All the best,
Sophie
Hey, the Lladro rapid-response team! That’s kind of exciting. Thanks for weighing in.
If discriminating murketing readers (in addition to cousin lymon) care to weigh in as well, I’d be curious to hear what you think.
There is something beautiful, edgy & modern about Andrew Andrew’s interpretation. Andrew Andrew’s take is much more inventive then the latest “re-interpretation” by Jamie Hayon which as far as my trained eye can tell is nothing more then a new label on the the same old dust collector. If Lladro wants to appeal to a new audience they new to take a larger leap and look at what is contemporary. The Andrew piece is in its conception becomes a beautiful modern object that will occupy the same category as other highly regarded designers like the Boyms & Wanders. I would suggest the Andrews piece to my clients, but would steer away from the Hayon piece. I love it when older companies reinvent themselves, ie Wedgewood, but I think Lladro missed the mark.