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. With In The New York Times Magazine: Involuntary branding
CROSSOVER POP
One of the longest-running — and weirdest — unsolicited celebrity endorsements
Insane Clown Posse mention Faygo a lot and spray concertgoers with it during shows. This has resulted in one of the longest-running instances of an unsolicited celebrity endorsement.
Read the column in the August 29, 2010, New York Times Magazine, or here.
Discuss, make fun of, or praise this column to the skies at the Consumed Facebook page.
Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.
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Kim Fellner's book 
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