Vintage trend

In Consumed: Wine chains: Turning a purchase requiring specialized knowledge into something for Everyman — everywhere.

Consumer sophistication is on the rise. Just look at what we drink. Not coffee from a can or mass-market beer, but complex lattes and fine pinot noir. When there is a great enough thirst for sophistication (or anything else), something becomes inevitable: a chain of relevant franchises. Or in the case of wine, a couple of them: one recent list of fast-growing franchises included both Vino 100 (with about 60 locations open) and WineStyles (about 110 locations)….

Continue reading at the NYT site.