In The New York Times Magazine: “Junk”ing up carrots

Posted by Rob Walker on September 25, 2010
Posted Under: Advertising,Consumed,The Designed Life

CARROT TALK
A vegetable borrows from the junk-food branding vernacular

It’s hard to say who gets the last laugh here. The makers of Doritos aren’t exactly complaining. (“We’re happy to serve as inspiration,” a Frito-Lay spokesman told USA Today.) And the reality is that marketers have long since recognized and accepted that “how your snack looks” makes a difference, to kids in particular.

Read the column in the September 26, 2010, New York Times Magazine, or here.

Discuss, make fun of, or praise this column to the skies at the Consumed Facebook page.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

Comments are closed.